Arts & Culture Program

Raise awareness & drive visitation to your business by participating in this collaborative marketing program

In support of arts and culture experiences this collaborative marketing program will raise awareness of events, venues, festivals, and cultural attractions to residents and visitors and driving more visitation to participating businesses. The program will be tailored to this specific sector and provides exceptional value by targeting key markets with creative and effective tactics including:

This program includes:

• Enhanced listing on tourismkelowna.com
• Guaranteed mentions in #exploreKelowna blog articles
• Blog articles included in #exploreKelowna monthly newsletter with over 20,000 subscribers
• Guaranteed mentions on Tourism Kelowna social media channels
  • Content plan will be determined and sent to participants after the sign-up deadline.
• Paid social media advertising through Tourism Kelowna channels
• Inclusion in an #exploreKelowna mobile pass
• Content collection by a local creator for use on social media and blogs
  • ​Tourism Kelowna will choose a local creator to visit your business to gather 5 to 10 photos and/or video clips
  • These assets will be used to help market your business through the program on social media & in blog articles. 
• Sponsored content and advertising with local media outlets including print, digital, and/or radio​
  • ​Advertising plan will be based on budget and shared with participating businesses after sign-up deadline.
  • Advertising will be targeted to regional drive markets from Kamloops to Osoyoos to Merrit to Nelson, unless program participants determine a need for alternate markets
  • Examples of advertising outlets include: Castanet, Kelowna10, Kelowna Capital News, Pattison Media, etc. 
• Collateral (stickers, decals, logo) indicating your business is part of the program

Prerequisites:

Open to arts and culture businesses within the Central Okanagan, including:

• Performing Arts | Event Venues | Museums | Galleries | Festivals & Events, etc.

Rates:

• Member Rate: $750 + GST
• Advertiser Rate: $900 + GST

Deadline:

April 1, 2024

Program Launches:

May 1, 2024