|
|
|
OUR SERVICES
2010 Advertising Packages
The Necessities Advertising Package
When visitors and tourists come to us, we send them to you!!
This high value, multi-medium advertising package will allow your business to capture consumers from the thousands of travel inquiries that Tourism Kelowna generates through its annual advertising strategies.
WHAT YOU GET
Core Benefits:
- Tourism Kelowna website listing, link and connections to other key influencers such as Thompson Okanagan Tourism, Tourism BC, Canadian Tourism Commission, and countless other domestic and international travel, media and consumer websites.
- Official Visitors’ Guide Listing (Annual)
- Official Visitors’ Guide Publication Online Listing
- Tourism Kelowna Counter Map Listing (Annual)
- Visitor Centre Brochure Racking
- Visitor Centre and Airport Kiosk Staff referring to your business
- Full Destination Marketing Benefits (Contests, Website)
- Nominate and vote for BOD, (or be nominated as a board member)
- Access to Discounted Co-Op Advertising Opportunities
- Access to Discounted National Advertising Opportunities
- Access to images and other assets
- Communications: Newsletter (quarterly), bulletins, press releases on tourism related topics.
- Use of Availability Calendar (for accommodations only)
Value Added Benefits:
Business-by-business, case-by-case basis
- Potential Media Relations Opportunities
- Travel, Sport & Industry Writers, Journalist visits and story pitches about your business
- Social Media - news feeds, community linking, articles
- Blog, Podcasts, Twitter, YouTube, Facebook, Flickr
- Local Media Coverage: Interviews and articles produced for:
- Castanet (bi-weekly)
- Juice 103.9 (weekly)
- M&IT Fam tours and itineraries (defined below)
- Travel Trade Itineraries
- Sporting Event Itineraries
- Potential to participate in cooperative marketing programs (i.e. Studio & Farm Tour Guide)
The Central Okanagan includes Peachland in the south to Lake Country in the north.
COST: *HST not included
| Free |
Kelowna accommodations collecting the 2% hotel tax. |
|
| $275 |
Non-collecting accommodations, attractions and activities located within Central Okanagan |
|
| $375 |
Attractions and activities located in the North & South Okanagan |
|
BOOKING DEADLINE: September 30th, 2010 to be included in the printing of the 2011 Kelowna & Area Visitors' Guide and Counter Map.
For questions and inquires contact Diana Dors:
diana@tourismkelowna.com
For questions about your invoice contact Joyce Clarke: joyce@tourismkelowna.com
Rack your brochure at the Kelowna International Airport for exposure to over 1,200,000 travelers.
Includes:
- Racking of one 4" x 9" brochure or rack card for a one year period
COST: *HST not included
| $180 |
Businesses located within Central Okanagan |
|
| $225 |
Businesses located in the North & South Okanagan |
|
For questions and inquires contact Diana Dors:
diana@tourismkelowna.com
For questions about your invoice contact Joyce Clarke: joyce@tourismkelowna.com
Shell Aero Centre Brochure Racking
Rack your brochure at the Shell Aero Centre and access visitors traveling by private aircraft. Available only to those who rack at the Kelowna International Airport.
Includes:
- Racking of one 4" x 9" brochure or rack card for a one year period
COST: *HST not included
| $75 |
Businesses located within Central Okanagan |
|
| $100 |
Businesses located in the North & South Okanagan |
|
For questions and inquires contact Diana Dors:
diana@tourismkelowna.com
For questions about your invoice contact Joyce Clarke: joyce@tourismkelowna.com
Meetings & Incentive Travel (M & IT) - 2010 Advertising Programs
What does the view from your meeting look like?
All facets of this program focus on building meeting and incentive travel business from throughout Canada, with emphasis placed on the Greater Toronto Area. Specifically, this program will promote the facilities and services of the participating businesses. Three options for involvement exist.
Programs Sold Out for 2010
M & IT - Tier 1 program includes:
- Booth Space at Incentive Works in Toronto in August 2010 (attendance is approximately 3,000+ which is a 5:1 ratio)
- Booth Space at Tête A Tête in Ottawa in January 2010 (attendance is approximately 300+)
- Coordinated partnered Sales Calls in the GTA pre or post Tête A Tête
- Booth Space at CSAE in Quebec City in September 2010 (attendance is approximately 450+)
- Vancouver reception for top potential clients in Spring 2010
- Full Page Formatted Ad in 2010 M & IT Brochure
- Electronic version of the M & IT brochure including your own page
- Logo and link in the M & IT Section of Tourism Kelowna's website: www.tourismkelowna.com
COST: $4,500 *HST not included
* Optional add on - 300 printed copies of the M & IT Brochure without partner pages to use in sales kits for an additional $500 + HST
BOOKING DEADLINE: Sorry, SOLD OUT
Maximum 5 participants
M & IT - Tier 2 program includes:
- Booth Space at Incentive Works in Toronto in 2010 (attendance is 3,000 + a 5:1 ratio)
- Full Page Formatted Ad in M & IT Brochure
- Electronic version of the M & IT brochure including your own page
- Logo and link in the M & IT Section of Tourism Kelowna's website: www.tourismkelowna.com
COST: $2,500 *HST not included
* Optional add on - 300 printed copies of the M & IT Brochure without partner pages to use in sales kits for an additional $500 + HST
BOOKING DEADLINE: Sorry, SOLD OUT
M & IT - Tier 3 program includes:
- ½ Page Formatted Ad in M & IT Brochure
- Electronic version of the M & IT brochure including your own ½ page
- Logo and link in the M & IT Section of Tourism Kelowna's website: www.tourismkelowna.com
COST: $1,000 *HST not included
*Optional add on – 150 printed copies of the M & IT Brochure for an additional $250 + HST
BOOKING DEADLINE: Sorry, SOLD OUT
The Official Kelowna & Area Visitors' Guide
185,000 guides are used to fulfill all travel inquiries received by Tourism Kelowna. They are also distributed as shown below.
Distribution Details:
- 21% fulfillment to direct inquiries through website, local Visitor Centre and Airport Kiosk
- 10% trade shows, travel agents and direct sales contacts
- 13% Visitor Centres within BC
- 13% Visitor Centres within Alberta & Washington
- 12% events, tournaments and conference participants
- 31% local distribution through hotels, attractions, restaurants and retail
*Tourism Kelowna believes in saving paper.
The complete Visitors`Guide is also accessible online through our interactive application.
Visitors can quickly view, zoom and print individual pages or download the complete guide to their computer.
Click here to explore the Visitors`Guide online.
Rates for the 2011 Visitors' Guide are under development and will be posted here.
BOOKING DEADLINE: September 30th, 2010 to be included in the printing of the 2011 Kelowna & Area Visitors' Guide and Counter Map.
Studio and Farm Self Guided Tour (Kelowna & Area)
 A great investment to include your business listing on this new and popular self guided tour. If your business is about art, markets, crafts, farm, wine and all things artisan – be noticed and referred! Don’t be missed on the tour.
This self-guided tour promotes our area’s hidden gems and spectacular landscapes of Kelowna, West Kelowna, Westbank First Nations and Lake Country to the unique studios, farms, museums, markets & wineries.
75,000 guides were published for the 2010 self-guided tour brochure
Distribution Details:
- Local Visitor Centre and Airport Kiosk
- Local distribution through all participating businesses, as well as through various hotels, attractions, restaurants and retail
- Direct inquiries through Tourism Kelowna Website
- Tourism Kelowna Website also has an online version
Click here to explore the Farm and Studio Tour Brochure.
Rates for the 2011 Farm & Studio Tour are under development and will be posted here.
Must be a necessity package stakeholder to participant in our programs
BOOKING DEADLINE: September 30th, 2010
|
|
|
